Strategic Marketing Analyst (France, Switzerland & Belgium) H/F

Paris, Île-de-France, France · Marketing · CDI

Description

Join TheFork's gourmet gang!

Behind TheFork, there's a multi-talented team. From the sales representative to the geek, from the burger fan to the cassoulet addict... everybody meets ... and shares the common goal to become the market leader in online restaurant reservation.

Web designer, business analyst, project manager, account manager, …believe us, there's something for everyone!

More than a simple online reservation website, TheFork is a genuine urban restaurant reference guide with a community of 700 forkers !

Since we joined the TripAdvisor group in 2014, we've been present in no less than 11 countries : : France, Spain, Switzerland, Belgium, Italy, The Netherlands, Sweden, Denmark, Portugal, Brazil, Australia...11 countries that share the same Fork, many many tables and thousands of great moments to share !

TheFork expects the future Forker to have an unquestionable team spirit, to be startup-minded, with a strong food & web sensitivity.


Position summary

Within the “Strategic Marketing & Restaurant Offer” FR, BE & CH team, the Strategic Marketing Analyst will be responsible for all topics related to TheFork’s Restaurant Offer (Restaurant Content; Restaurant Sourcing & Qualification; Restaurant Offer monitoring).

In your pivotal role, you will work closely with other departments at TheFork, amongst which B2C Marketing team (central and local teams) and B2B (central & local teams). In particular, you will also act as the coordinator of all the “Restaurant Offer” marketing teams for BE & CH.

You will be reporting to the Strategic Marketing Manager FR, BE & CH.


Responsibilities & assignments

1/ FR, BE & CH owner for all Restaurant Content topics (photos, cartes / menus, tags) :


Concrete projects / areas of responsibility:

§ Follow projects on Cartes & Menus (& price)

§ Manages Restaurant Photos

§ Update Tags & selections

§ All other pieces of Restaurant Content

2/ FR, BE & CH owner on B2C side for Restaurant Sourcing and Qualification topics


Concrete projects / areas of responsibility:

§ Restaurant sourcing processes (massive, manual) – in binoma w/ B2B

§ Update Restaurant segmentation ;

§ Check of the database quality ;

§ Update Guides info ;

3/ Business monitoring :

Concrete projects / areas of responsibility:

§ Follow up on Traffic & CVR Restaurant Report ;

§ Restaurant Database Analysis

§ Marketing activity monitoring (weekly & monthly)

4/ Participation to other Strategic marketing team projects

Concrete projects / areas of responsibility:

§ Coordinating the launch of events (Pop Days, Insider)


Requirements


Start date : mid december

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