Country Manager - IENS, a TripAdvisor company

Amsterdam, North Holland, Netherlands · Sales & Restaurant relations · CDI

Description

Because every moment deserves the right restaurant, our mission is to build a place where every diner can come to easily, discover, find and plan the right and best restaurant experience.


Since the takeover by TripAdvisor in 2014 , IENS is part of the global restaurant platform TheFork, with more than 40 k bookable restaurants in 9 European markets, Brazil & Australia. In 2016, the group acquire Couvert and we now operate under the IENS brand. 38 persons compose the Dutch team. On iens.nl you will find inspiration, menu cards, photos, restaurant descriptions and reviews of which about 250,000 are written by registered testers on an annual basis. For example, IENS helps around 2.5 million visitors monthly in their search for the perfect restaurant.In addition to a consumer platform, IENS is a partner for restaurants and suppliers of the digital reservation system SeatMe. Over 5000 restaurants work with the smart online agenda and reservation system. The system is tailor made for each restaurant, so it perfectly fits the restaurant's formula and ensures optimal restaurant management.
If you love customers, data, food and speed, you never stop learning and you are a team player, join us to transform the industry and delight diners and restaurateurs every day.

Your mission:

You will be responsible for growing our business in the Netherlands. This region is one of the company’s biggest revenue-earner. The success of our activities is directly linked to the number of partner restaurants that we have on our service, their quality, the quality of their special offers (discounts…), as well as the quality of the execution of our marketing activities. In order to successfully grow the business in this region, you will manage a team that will continuously develop and enhance our restaurants offering in these countries’ key geographical areas.

You will have ultimate responsibility for the P&L and growth of this region.


You will rely on a strong middle management team to drive the following activities:


1. Driving our business with our partner restaurants


To that end, you define the sales strategy, in accordance with the global go-to-market model. You ensure that your team is well-enabled. You set their objectives and manage their performance very tightly. You intervene yourself in some of the key negotiations if necessary. In addition, you maintain and develop a personal network of VIP contacts among restaurants in order to develop the company’s clout in the industry and to ensure that we remain aware of, and involved in, the industry’s trends and changes.


2. Increasing B2C customers acquisition and usage of our service

One of your main driver and objective to accelerate the growth of our business is to make our local brand the most attractive on the food services market. We will provide you with surveys and guidelines to nurture your creativity. You will then be responsible for developing our portfolio of customers, getting more new ones and constantly trying to improve their loyalty, through local Marketing plans.


Within LaFourchette, we structured the marketing around four different pillars, such as: brand/PR, performance marketing, CRM and restaurant offer.

You will manage your own team of marketing experts in these areas, and benefit from the expertise of the central marketing team for each area (mainly based in Paris). Maybe add that there is a marketing director?


You will also have the chance to share experiences and best practices with other Countries/Regional managers.
You will present your marketing plan to the Chief Marketing Officer and you will be in charge of its proper and flawless execution


3. Managing the region/country overall performance and its people

You will also be involved in local PR activities and be the figurehead/spokesperson for IENS local activities, in particular with our partner restaurants. You lead and host the Council of IENS partner restaurants.

You are a peer to 4 other Country/Regional Leaders (France/Belgium/Swtizerland, Iberia & Brazil; Italy & Nordics; Australia).

You will report to the COO of the company.

Requirements

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